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OUR PURPOSE
We exist for animals to live better lives.
OUR MISSION
We improve the lives of animals through care and evidence-based welfare advancements that change attitudes, behaviours, practices, and laws.
1. PROTECTION
We ensure the safety and welfare of animals by protecting them from cruelty, mistreatment, and harm across domestic, agricultural, and wild settings.
1. PREVENTION
We giving animals a good life by proactively preventing abuse, suffering, and neglect while creating conditions that promote positive animal welfare.
1. CONNECTION
We create a better world for animals by strengthening the human-animal connection through programs and activities that benefit everyone.
OUR VALUES
Show Compassion.
We recognise the sentience of all animals and are committed to treating them with respect and compassion.
Lead The Way.
We lead the way in animal welfare advancements, grounded in evidence, that aim to better the lives of all animals.
Act With Courage.
We have the courage to be resolute, push through adversity, and unwavering in our commitment to all animals.
Seek Positive Outcomes.
We celebrate the connection between animals and humans,acknowledgeing the positive outcomes it brings and its role in creating a more caring society.
