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OUR PURPOSE
Why we are here.
We exist for animals to live better.
OUR MISSION
How we achieve our Vision and fulfil our Purpose.
We improve the lives of animals through care and evidence-based welfare advancements that change attitudes, behaviours, practices, and laws.
1. PROTECTION
We ensure the safety and welfare of animals by protecting them from cruelty, mistreatment, and harm across domestic, agricultural, and wild settings.
1. PREVENTION
We giving animals a good life by proactively preventing abuse, suffering, and neglect while creating conditions that promote positive animal welfare.
1. CONNECTION
We create a better world for animals by strengthening the human-animal connection through programs and activities that benefit everyone.
OUR VALUES
Our core beliefs and how we want to be seen.
Show Compassion.
We recognise the sentience of all animals and are committed to treating them with respect and compassion.
Lead The Way.
We lead the way in animal welfare advancements, grounded in evidence, that aim to better the lives of all animals.
Act With Courage.
We have the courage to be resolute, push through adversity, and unwavering in our commitment to all animals.
Seek Positive Outcomes.
We celebrate the connection between animals and humans,acknowledgeing the positive outcomes it brings and its role in creating a more caring society.
